]> http://greasy.com/darvinwallis/ darvinwallis's Blog en-us © 21:42:14 Greasy.com All rights reserved. Wed, Dec 21:42:14 3 GMT 30 http://greasy.com/darvinwallis/bud_light_marketing_effectiveness.html Bud Light: Marketing effectiveness vs. marketing ethics Bud Light beer has long directed their marketing strategy through sports. For years their ads have dominated the Super Bowl advertising bonanza. Bud Light also has used various sports themes in their commercials and have a strong presence in many sporting events (in the venue and through television). Bud Light’s advertising campaign has been extremely effective. They have targeted the young male demographic and have done a phenomena ... http://greasy.com/darvinwallis/bud_light_marketing_effectiveness.html#comments Wed, 3 Oct 2007 23:15:04 GMT http://greasy.com/darvinwallis/kansas_city_royals_marketing.html Kansas City Royals: Marketing vs. Product Quality For years the Kansas City Royals have seriously struggled marketing their product. This has been evident in their very poor attendance. But, this has not been for lack of effort. The Royals have had ads running consistently on local television. They have capitalized on the local celebrity of past players, such as George Brett. They have advertised using pride in the city of Kansas City. They have special promotions such as the “fun run” ... http://greasy.com/darvinwallis/kansas_city_royals_marketing.html#comments Wed, 3 Oct 2007 22:25:50 GMT http://greasy.com/darvinwallis/nfl-_marketing_perfection.html Its championship game is watched by the entire country. It has the highest revenue of any sporting league in the US. It’s collegiate draft is watched by millions. It has it’s own full-time news channel. How has the NFL managed to become so strong? Among countless other things, it has a huge, focused marketing scheme. Probably the most important thing to a professional sporting league’s marketing scheme is simply its image. The following are a few ways the NFL has presented itself to ... http://greasy.com/darvinwallis/nfl-_marketing_perfection.html#comments Wed, 3 Oct 2007 21:55:23 GMT http://greasy.com/darvinwallis/vault.html Vault energy drink Vault energy soda is a new product that’s motto is “drinks like a soda, kicks like an energy drink.” Vault has chosen to market the product exclusively through the use of sports. The Coke owned product made its first presence at the king of all sports marketing events, the Super Bowl. During the 2006 Super Bowl, Vault bought multiple spots to bring a major visibility to their product’s coming out party. The advertisements were of medial quality. Since the Super B ... http://greasy.com/darvinwallis/vault.html#comments Wed, 3 Oct 2007 18:29:52 GMT http://greasy.com/darvinwallis/2006_winter_olympics.html The modern Olympics have been driven largely by money. And, if you have ever watched any event, barring ice-skating, you know that this money is not coming from fan attendance. TV money is the lifeline of the Olympics. TV money is what drives it. Without TV money the Olympics would loose their main source of revenue, and may even cease to exist. Basically, profit is revenue minus expenses. Once expenses begin to exceed revenue, money is being lost, not gain. Let’s take a look at the Olym ... http://greasy.com/darvinwallis/2006_winter_olympics.html#comments Wed, 3 Oct 2007 15:26:45 GMT